Typographers:
Here is some research of typographers.
Craig Ward:
Craig Ward is a British Designer and Art Director currently based in New York, known primarily for his pioneering and experimental typographic works. I chose to study Craig Ward’s work as when looking through the RGB book, I saw some of his work and I was really intrigued. I wanted to study a typographer that would help me to create contemporary ideas for my final project with the typography style, like his. As well as someone who can help me to generate ideas with a range of different materials to create a strong composition. I like the way Craig has used a variety of different techniques within typography to create different effects and a wide range of compositions. Ward uses limited range of colour but uses them effectively. Structural Framework Craig Ward uses a wide range of different techniques within his work combining typography, programming and graphic designing. He often creates pieces through up and coming events. Though a lot of his work is computer based he also likes to experiment with different materials to create abstract compositions. For example in the making of ‘Negative beats Positive’ they threaded raffia through a grid. His compositions are effective because they all have a hidden message which you will not originally think of until you read into a certain piece. By using typography as a metaphor for an in depth message the pieces of work are allowing viewers to debate about there own interpretations and opinions on the piece. He also uses a range of fonts and colours to create different effects to enhance the message behind the piece. |
Jessica Hische:
Jessica Hische is a letterer, illustrator, and crazy cat lady known for her silly side projects and her occasional foul mouth. Here’s a brief history of who she is, and what she does. She grew up in Pennsylvania, raised by two non-creative’s that decided it would be OK to let their little girl pursue a seemingly impractical career. She ended up attending a wonderful art school thanks to an amazing high school teacher and an admissions counsellor that took a chance on her then, under-developed portfolio. Though she fell in love with every artistic discipline freshman and sophomore year, she declared as a Graphic Design major when she found herself procrasti-working on painting projects to work on posters and identities. She annoyed the heck out of her fellow classmates, doing way more work than assignments generally called for, but it all paid off in the end and most of them have since forgiven her for ruining the curve. In 2006, she graduated and landed a job as a freelance designer for a little studio in Philadelphia where she helped design fancy books and re-affirmed her passion for illustration and image-making. By winter, unsure if they wanted to take on another full-time employee, her hours were then cut and she put together an illustration promo to get freelance work. That promo ended up landing her an illustration rep and a job for one of her heroes; she then migrated to Brooklyn to work for her. After two and a half years of very little sleep and a lot of lettering, freelance work began overwhelming in her life and her desire to do side projects became too much to bear. Jessica ventured out on her own and embarked on a little project that would end up changing her career and earning her the moniker “That Drop Cap Girl”. Jessica worked for (and continue to work for) a lot of wonderful clients, she’s shared studios with amazing people, and made her way across the country to San Francisco, the city she now calls home. More side projects followed but still more wait in the wings. Jessica loves what she does for a living and tries as hard as she can to help others to find a way to do what they love. |